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RTA sponsors Happiness Bridge, Happiness Journey and High Five events in support of International Day of Happiness


The Roads and Transport Authority (RTA) will run a flurry of diverse activities and sponsorships in support of the International Day of Happiness; which coincides with the launch of the fourth edition of Happiness Week The move is part of RTA’s endeavors to turn the happiness concept into a reality through practices replicating this concept.

Highlighting these events, Ahmed Mahboub, Executive Director of Customers Happiness, Corporate Administrative Support Services Sector at the RTA, said, “The Happiness Week events are held by the National Program for Happiness & Positivity under the auspices of the UN. More than 10 thousand persons hailing from government entities & the business sector representing more than 200 nationalities are taking part in this event. The RTA will also sponsor the Happiness Journey event held by the Presidential Affairs Office; which will kick off at 9 – 10 am on March 18 from the Dubai Water Canal in the direction of Box Park on Al Wasl Road and return to the starting point. During the event, which is part of celebrations of the International Day of Happiness, the RTA will provide facilities to boost the event out of its social responsibility towards community events. 

“The RTA supports the High Five event held by Emaar Hospitality Group which started on March 16 and will continue till after tomorrow. This event will see the deployment of employees in three metro stations: Burj Khalifa-Dubai Mall, Oud Metha and Deira City Center. The event aims to bring smile and happiness to metro riders through symbolizing their hands with High Five emoji, and associating them with station users to foster a cheerful atmosphere in the three stations,” continued Mahboub.

“The Happiness Week will also include Tastahal event where several organisations, departments, teams, individuals and service centers who have showed high efficiency in delivering their tasks of bringing happiness to people, will be honoured, besides honouring the best service. A special customers council session will be held to mark the occasion to heed to the views and suggestions of RTA’s clients to keep pace with their ambitions and the happiness level they anticipate,” added the Executive Director of Customers Happiness. 


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