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Dubai Tourism Introduces Revenue Management Programme For Hospitality Professionals


Dubai’s Department of Tourism and Commerce Marketing, Dubai Tourism, has developed a new interactive training programme, led by prominent industry experts at InsightsOut, to help ensure Dubai’s resilient hospitality sector continues to maintain global price competitiveness, while improving the emirate’s overall occupancy levels, revenue per available room, RevPAR, and average daily rate, ADR.

The Revenue Management Workshop programme will bring together hotel revenue managers, reservation managers, sales and marketing managers for a hands-on and practical session, to share fundamental best practices in yield management and forecasting, in addition to monitoring applications and tools.

The comprehensive programme spread across 24 workshop sessions and facilitated in partnership with InsightsOut, specialises in both research and revenue management across the hospitality and service industry. With the aim of training 600 professionals throughout the duration of the programme, each session has been designed to host a maximum of 25 participants in a personalised and immersive learning environment.

Trainees will be educated on key aspects of revenue management, including data analysis, optimising and driving demand, and evaluating industry standards to set the best possible pricing strategies. Workshops will offer immediate takeaways inclusive of templates, worksheets and monitoring tools with upcoming sessions hosted throughout July and August, with the first held on 20th June.

Helal Saeed Almarri, Director-General of Dubai Tourism, commented, "Such training programmes are crucial as we look to further empower Dubai’s hotel industry professionals to play a larger role in contributing to the city’s thriving tourism landscape and ultimately drive better revenue. The collaborative approach to each session means attendees can share ideas with their peers and gain valuable insight from the strategic consultation and direction available from leading experts in their field."

InsightsOut provides revenue management best practice to help businesses across the hospitality and services industry maximise their revenue performance.

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