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Sorouh At The Heart Of Local Heritage At ADIHEX 2008


ADIHEX Will Be Held At The Abu Dhabi National Exhibition Centre (ADNEC) From 8-11 October 2008










Sorouh Real Estate PJSC, one of Abu Dhabi’s leading property companies, today announced its support for the Abu Dhabi International Hunting & Equestrian Exhibition (ADIHEX), at a press conference ahead of the official opening of the annual 4-day exhibition in Abu Dhabi. ADIHEX will be held at the Abu Dhabi National Exhibition Centre (ADNEC) from 8-11 October 2008. This is the second year that Sorouh has played a key role in supporting an exhibition close to the hearts and culture of the Emirates. This year, Sorouh will showcase a scale model of its flagship development, SHAMS Abu Dhabi on Al Reem Island, as a key part of the company’s 300sqm exhibition stand. Sorouh’s projects are developed in close cooperation with the Government and its vision for the future, and the company works closely with the Abu Dhabi Urban Planning Council to implement the vision for the city as laid out in Plan Abu Dhabi 2030. Mr Abubaker Al Khouri, Managing Director Sorouh Real Estate PJSC said: “At a time when our individual and collective responsibility to each other has never been greater, Sorouh works hard to ensure all our projects respond to and reflect the needs of the communities for which they are designed to serve. At Sorouh, we believe that the UAE has a rich heritage and culture and strive to project it to the world.” ADIHEX is now in its fourth year and has rapidly gained international recognition and wide-spread popularity throughout the region. The year-on-year increase in attendance and participation highlights the importance of preserving and sharing local traditions with both local and international audiences. Mr Abubaker Al Khouri, Managing Director Sorouh Real Estate PJSC continues: “Sorouh is a keen supporter of initiatives that enrich the lives of local people, and has been involved in a variety of events including Purebred Arabian flat-racing, Endurance, Show-Jumping and other cultural events. We have also been involved in raising awareness through community activities such as Sorouh Faces, which raised vital financial support for housing developments in the Northern Emirates.” ADIHEX is held under the patronage His Highness Sheikh Hamdan Bin Zayed Al Nahyan who will officially open the exhibition on 8th October 2008. The event is organized by the Emirates Falconers Club (EFC) and Turret Middle East with the support of the Abu Dhabi Authority for Culture and Heritage (ADACH). Sorouh will be exhibiting at ADIHEX 2008 in the Atrium on Stand A002 from 8 –11 October, from 11am-10pm daily.

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