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Abu Dhabi Looks To Europe For Mice Diversification

Abu Dhabi Convention Bureau, a division of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), is spearheading a delegation representing an array of new products to Germany to participate in IMEX Frankfurt 2017, the worldwide exhibition for incentive travel, meetings and events (MICE).

The show, which runs from 16th to 18th May, is regarded as Europe’s leading platform for the development of the business events sector and is expected to draw 10,000 delegates, exhibitors and key decision-makers from around the world to Frankfurt, the business and financial centre of Germany.

TCA Abu Dhabi has identified Business Tourism as a primary segment of a holistic strategy for Abu Dhabi’s tourism sector which could lead to up to 4% GDP contribution by 2021, and MICE growth of 7%, with participation in events such as IMEX Frankfurt 2017 playing a key role in facilitating such vital growth.

Commenting on the expectations from the high-calibre Abu Dhabi delegation, HE Saif Saeed Ghobash, Director General of TCA Abu Dhabi, said: “2016 was a record-breaking year for Abu Dhabi in terms of visitor numbers, with an estimated 2.2 million visits made for business travel purposes, and we have ambitious targets to grow this to three million business visitors by 2021. Our partners will validate that Abu Dhabi offers the necessary intrinsic industry support to succeed as a hub for business travel, including world class infrastructure and exhibition facilities such as ADNEC, which reflect the diversity and resilience of the emirate’s MICE sector.”

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