Eros Digital Home Opens New Store In Abu Dhabi

Eros Digital Home Stores expand their footprint in Abu Dhabi to give shoppers another option in terms of location to experience the multi-brand offerings within the brand range

Eros Group, UAE’s trusted distributor and retailer for consumer electronics with a portfolio of world renowned brands under its umbrella, has launched a new Eros Digital Home store in Khalidiyah Mall, Abu Dhabi.

The new store opening is part of a regional expansion plan making this the 26th operated store of Eros Digital Home in the UAE. The store, which is 1200 sq ft in size, showcases a diverse range of electronic products catering exclusively to the digital category including televisions, tablets, mobiles and laptops.

As per the 2016 report by the Dubai Chamber of Commerce and Industry (DCCI); the use of internet, mobile phones and other electronic devices is the fastest-growing category that is expected to post a compound annual growth rate (CAGR) of 10.2 per cent through 2021, thanks to the high penetration of smartphones and other digital devices in the country.

With consumers moving more towards digital, the consumption of electronic devices has also increased with mobile phones, tablets and laptops becoming an integral part of the consumers’ lives today.  Eros Group, which has completed 50 years in the industry, recognizes this need and therefore works closely with world renowned brands to bring products that meet the consumers’ growing appetite for top quality electronics devices.

Eros’ new store in Abu Dhabi provides an extensive range of products which include brands such as Samsung, Apple , LG , TCL , Lenono , HP, Sony & HTC  with affordable pricing and great quality.  

Niranjan Gidwani, CEO, Eros Group Eros Group said, “The new store blends a diverse range of digital products offering customers a truly unique shopping experience with an unlimited variety of products to choose from.  At Eros, we constantly thrive to look for new opportunities and aim to continue to expand and bring the brand closer to the consumers. In the coming next 6-9 months, we plan to open three more stores in the region. As one of UAE’s leading electronics distributors, we have built a strong and enduring relationship with our customers and we only want to take this relationship to new heights.”

Eros Group today boasts of one of the largest retail networks in the UAE under its brand Eros Digital Home.  The company’s fast achieving its objective of becoming the number one distributor of consumer electronics, IT and mobility products in the region with around 26 retail stores across UAE. The company has also been felicitated with industry recognized awards including being voted in Superbrands for five years in a row catering to a cross section of the trade channel which includes power retailers, independent retailers and souq markets and being awarded the coveted 'Brand of the Year' award at the 11th annual Superbrands event. 

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