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Yas Island’s Club Social Showcases UAE’s Innovative Homegrown Brands, April 27 - 28 |
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The first edition of Club Social, a new platform that celebrates the ‘social’ in social media through a new destination and meet-up concept – will be showcasing the UAE’s most exciting and emerging homegrown food, fashion, and retail brands. The space will be buzzing with popular personalities, hidden gems, and new and innovative concepts discovered by Club Social. Taking place at YAS Beach, the refreshing beach-front destination will be the perfect attraction for the Abu Dhabi community and Dubai Staycationers looking for a weekend get-away. FOOD Flakes Hub DESCRIPTION: Flakes Hub is an Abu Dhabi based food joint creating unique food experiences for the love of flakes! Each one of their dishes has a unique proportion of flakes in it. Every meal, from breakfast to dinner, is presented with a flakes twist to the culinary exploration. From their launch, their focus is to serve food with creativity that has a start, mid, and end to every bite. Everything at Flakes Hub is driven by taste and a sensorial experience. If you always crave for something new, Flakes Hub is for you. With an amazing never-ending menu, there is something there to fascinate every kind of foodie. If you are a vegetarian, try the Joe Flakes Hit or Flakes Montana. For the carnivores, try the Flakes Fish and Crisps or the Bob Master Burger! It’s all about Flake, first of its kind in the UAE, quality and taste, cornflakes centric. Boston Lane DESCRIPTION: Inspired by Melbourne’s Laneway Café culture, Boston Lane is a humble food and coffee project created for the people of the UAE. The charming Boston Lane was designed with Instagram-friendly color schemes in mind, reflected in their interior design and packaging. Whether you’re in the mood for a delicious cheat day, or a nutritious option for you health freaks, Boston Lane will satiate your appetite. Known for their delicious savory or sweet toasties and cold brews, Boston Lane will offer a must-stop spot for your beach day at Food Club Social, whether it be a refreshing hit of orange zest brew or a decadent mac and cheese toasty. Alongside their signature toasties, Boston Lane also offers breakfast and lunch dishes, including wholesome salads and daily specials. Either way, you’re going to walk away with a very adorable personalized message on your packaging worth a post! Nolu’s Restaurant DESCRIPTION: Creating Nolu's has always been a dream of the Afghani-American entrepreneur. Growing up in a restaurant watching her mother introduce her secret Afghani recipes to eclectic, California food enthusiasts, Nolu carries on that tradition for her kids in Abu Dhabi. Afghani cooking reflects health and simplicity, and Nolu’s does just that. It stands for complex flavors and diverse palates introduced through a wholesome, modern approach. Nolu’s shares with you passion for food and cooking in a relaxed California-style environment. Poke Poke DESCRIPTION: It’s pronounced “poh-kay” and rhymes with “okay,” not “poke,” like the awkward Facebook feature. Poke simply means “chunk” or a slice of cubed fish in Hawaiian. Upping that another level, Poke Poke is fresh, healthy and delicious, taking all the best components of sushi and putting them in an easy to eat container. From truffle infusion to spiced nuts, they have you covered with a huge variety of poke friendly ingredients. The UAE’s First Poke Bowl Restaurant, Poke Poke‘s concept is a collaboration between founders Justin and Jeremiah – US military veterans, fitness professionals, and international entrepreneurs. Their approach to food is driven by a passion to capture a self-reinforcing niche market using social capital and superior product, utilizing the synergy between food, lifestyle, community, and the natural environment by embracing the large scale holistic movement taking place in the food and beverage industry. 7 Cones Pasta DESCRIPTION: The aesthetic of pasta has been reinvented by 7 Cones. Opened inside Burger 28, 7 Cones serves 7 kinds of pasta in a cone! The sturdy cardboard carrier doubles as a cool eating experience as an efficient bi-product! With a disposable carrier and a hands-free eating option, pasta is now perfect for the beach! So delicious and funky, the plentiful serving is perfect for the carb-eater’s “hangry” diagnosis! The 7 types of pasta do not disappoint as well, bearing cool names like Basebeat and Kind’A Ragu and even better flavors smothering perfectly al dente pasta with a generous helping of real parmesan. Your pasta cone is as fun to eat as it is to photograph! Loca DESCRIPTION: Opened in Dubai in 2009, and now launching in Abu Dhabi, Loca is an award winning authentic Mexican restaurant that has had the critics raving. Transcending ‘Tex-Mex’ fast food style, Loca has broken the mold with an authentic chef hailing from Mexico City. Chef Juan has created a menu which contains a mix of traditional dishes and street style items originating from across Latin America. Not only is their genuine Mexican cuisine scrumptious, it breathes the culinary Latin aesthetic and ingredients, creating a visual delight that will quench your hunger and make all your followers drool at your food snap. Eighties DESCRIPTION: Eighties opened their first branch in Abu Dhabi, and since, has become a favorite among the locals for delicious and fun diner food. Their menu fuses all your favorite diner-style classics with some regional dishes into an 80’s café ambiance. From every kind of burger, to Shakasheek Shrimp, they fuse everything indulgent. Try their must-have Buffy Takis, a fried chicken burger with their special sauce, or their Zaatar Bites, a cool merge of thyme and diner snacks, or even the Cheetos Chilly Fries, an invention with yummy on top of yummy. Their delicious menu of guilty-pleasures is the perfect temptation, should you decide for a cheat day at Food Club Social. |
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