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Emirates Foundation Launches Ramadan Campaign In Honour Of UAE’s Founding Father












Emirates Foundation has launched a nationwide Ramadan campaign, ‘Al Dunia B’Khair’, with the core purpose of promoting a culture of volunteerism during the holy month and empowering Emirati youth to engage in community support and development across the nation.

Powered by its Takatof programme, the campaign aims to make a difference in the lives of hundreds of needy people.

The campaign will engage over 1,500 Takatof volunteers from across the UAE with a target of achieving 10,000 volunteer hours. The volunteers will distribute over 100,000 Al Dunia B’Khair Ramadan packages to families and communities across the country. Volunteers will also support families and public and private sector organisations by delivering the packages to landmark locations within their communities like mosques, community centres and labour camps.

Maytha Al Habsi, CEO at Emirates Foundation, said, "Al Dunia B’Khair campaign is a true reflection of the vision set forth by our Founding Father Sheikh Zayed bin Sultan Al Nahyan and we launch it today in his honour with the aim to open up new horizons and opportunities for everyone within the nation to proactively share and give during this holy month."

"Our main goal behind launching the campaign is to create a mechanism that will act as the glue that binds society together, and offer compelling opportunities to individuals, families and communities to make a collective and meaningful contribution," she added.

"Our target of 100,000 delivered home meals will be in honour of 100 years since the birth of our founding father," Al Habsi concluded.

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