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ADM’s Digital Transactions Soar To 84 During First Half Of October


The analysis of the transaction shows an upward trend in both digital services and registrants scoring in 67%, with traditional service dipping sharply to 33%.










Abu Dhabi City Municipality announced a significant increase in the number of customers and strategic partners using its digital services (Smart Hub). This achievement was fruitful outcome of the digital transformation policy and the systematic digital services, coaxing a breakthrough in performance. This digital platform was hugely popular with customers who enjoyed the ease, flexibility and convenience of digital services.

According to the Municipality, the last three weeks of September saw a significant increase in transactions and services offered via the Smart Hub platform. As many as 1459 customers used this platform during the second week of September, compared to 1532 transactions processed through customer service centers, and 1981 transactions through the Smart Hub platform. The digital transactions increased to 2407 in the third week of September with 1816 registered customers, while traditional transactions bottomed to 948. Registered customers surged to 1859 in the fourth week of September with 1062 transactions processed through customer service centers, while the digital services showed a remarkable increase hitting 2805.

The analysis of the transaction shows an upward trend in both digital services and registrants scoring in 67%, with traditional service dipping sharply to 33%.

Digital services continued to rise rapidly during the first and second weeks of October, with Smart Hub services accounting for 84% while traditional services plummeted to less than 16%.

During the first week of the current month of October, the number of registered customers rose dramatically to 6535, leaving the number of traditional transactions staying at 872 while digital transactions peaked to 3458. The number of registered customers in the platform rose sharply hitting 2305 in the second week of October, with the digital transactions processed through the Smart Hub leapfrogging to 4021 services. This rapid increase in digital services and sharp decline in traditional services testifies the success of the digital transformation project in attracting customers and realizing their aspirations courtesy of the modern, rapid and easy services, which are accessible to all, wherever and whenever needed.

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