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du Forms Strategic Partnership |
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In line with its strategy to bring consumers added value and diverse lifestyle experiences, du has teamed up with Red Bull as the Official UAE Telecom Partner for a series of high-energy Red Bull events scheduled to take place in the UAE. The exciting partnership, which will take-off with the Red Bull Air Race on Abu Dhabi’s Corniche during March 26/27, will keep momentum throughout the coming year with a series of major events, to be announced in the coming months. "Like du, Red Bull is an innovative brand that uses fresh and exciting ways to reach out to and engage with customers," Hala Badri, EVP, Brand and Communications, du. "We always want to offer our customers the best in services and the best in lifestyle experiences, so we are thrilled to be actively involved in a number of exciting events planned for the UAE." "We value this partnership as being a perfect fit, bringing together du’s youthful, trendy image and Red Bull’s dynamic events calendar," said Alberto Chahoud, Red Bull Area Communications Manager, Middle East and Africa. |
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