Aldar, Abu Dhabi’s leading property development investment and management company, has signed an exclusive long-term supply and sponsorship agreement with PepsiCo, one of the world’s leading food and beverage companies.
This is the first agreement to take place under the Aldar Partnership Programme. Launched earlier this year, the Aldar Partnership Programme is the first of its kind in the UAE, offering partners value and investment benefits from one or more of Aldar’s developments across the residential, commercial and leisure sectors in Abu Dhabi.
Under the terms of the ground-breaking five-year deal, PepsiCo will become the exclusive supplier of beverages and snacks for Ferrari World Abu Dhabi, the world’s largest indoor theme park, which will open to the public on October 28, 2010.
Commenting on the agreement, Areej Al Naqbi, Director of Strategy & Business Development at Aldar, said: “This is not a standard sponsorship deal. It is an alliance, a partnership between Abu Dhabi’s largest developer and one of the premier food and beverage companies in the Middle East who have joined together to share their vision of growth and sustainability. We are delighted to be at the start of a relationship with PepsiCo that will no doubt flourish over the coming five years. Pepsi is the first brand associated with the Partnership Programme, and we are looking forward to securing more partnerships with other leading organizations.”
Mohamed Halwachi, Franchise Director- Gulf & Iran at PepsiCo Middle, East & Africa region, added: “We are pleased to be partnering with Aldar and trust that through our common vision and shared values this partnership will result in cutting edge innovation and in providing our consumers with world class entertainment and great refreshments.”
