As Part Of Its CSR Program For 2010 Bawadi Mall hosts Tawam Hospital’s Mobile Mammography van for breast cancer screening

Bawadi Mall hosted Tawam Hospital’s Mobile Mammography van for breast cancer screening from September 30 to October 3. This was one of the most extensive awareness campaigns ever seen in the region organised by Tawam Hospital.

Tawam Hospital provided screening for women above the age of 40 living in the emirate of Abu Dhabi.

The annual campaign was organized by Tawam Hospital and supported by Seha, the Abu Dhabi Health Services Company, which is responsible for the curative activities of all the public hospitals and clinics in the Emirate of Abu Dhabi.

Khalid Shraim, Marketing Manager, Bawadi Mall said: “We hosted this campaign because we believe that we can nip a disease in the bud if we diagnose it early. We want to contribute in enhancing the quality of life of people in Al Ain and we firmly believe that combating lifestyle diseases is part of raising the bar of their quality of living. We anticipate great success to this campaign by highlighting the sensitivity of breast cancer and need for regular checkups”.

Tawam Hospital’s ’Early Detection is the Best Protection’ campaign comprises of daily and weekly awareness activities focused on educating women, men and families on the importance of early detection of breast cancer and the importance of regular screenings.

Shraim added: “This campaign is part of the CSR of Bawadi Mall to combat cancer which is now more spread amongst women in the Gulf. We hail the role of Tawam Hospital in combating this disease through early detection”.

Breast cancer is one of the most widespread cancers amongst women and diagnosing it late would make it hard to treat. There is 97 percent chance of full cure if it is detected early.

It is worth mentioning that 80 percent of tumors are not cancerous. A detailed clinical examination is required to know if it is malignant.

Cancer is number two cause of death amongst women, with 28 percent fatality rate in the UAE.
 

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