Professional Sports Group has confirmed 2010 FIFA World Cup Chief Executive Officer, Danny Jordaan, as one of the keynote speakers for the 2010 Arabian Sponsorship Forum, Abu Dhabi.
In collaboration with the Abu Dhabi Sports Council and their Sports Care Program, Professional Sports Group will run the 2010 Arabian Sponsorship Forum at The Yas Hotel on December 8th and 9th prior to the 2010 FIFA Club World Cup.
Danny Jordaan will join four other global sponsorship experts as key-note speakers. South African Jordaan, a former lecturer, politician and anti-apartheid activist, was the head of the recent and hugely successful 2010 FIFA World Cup Organizing Committee and is considered to be one of the most powerful figures in world football.
Jordaan will be joined by Jocelyn Robiot, Senior Vice President Global Sports Marketing, adidas International, and sponsor of the FIFA World Cup in South Africa, who has confirmed his participation as a keynote speaker alongside:
- Kevin Roberts, Global CEO of Saatchi and Saatchi, based out of New York, USA
- Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars, Germany
- Peter Baumgartner, Chief Commercial Officer, Etihad Airways, Abu Dhabi, UAE
The event will once again be hosted by four-time Olympic Gold Medal winning rower and BBC presenter, Sir Matthew Pinsent, who will act as MC for both days. Sir Matthew will also interview key-note speakers during which time the audience will be able to ask questions directly to the speakers.
Jamie Cunningham, Founder and Chief Executive Officer of organizers Professional Sports Group, commented,
“We are delighted to confirm Danny Jordaan and Jocelyn Robiot to the lineup of world-class speakers already confirmed. Both speakers will bring with them exceptional knowledge of the sponsorship industry to the Forum’s discussion.”
The event will offer 350 delegate invitations this year and we expect these to sell quickly. We hope that the Forum will demonstrate to companies the real business returns that are attainable through integrated and professional sponsorship strategies.”
Panelists confirmed for 2010 include Boutros Boutros, Divisional SVP Corporate Communications, Emirates Airlines; Dan Jones, Partner, Sports Division, Deloitte; and Richard Masters, Director of Sales and Marketing, English Premier League as well HE Mohammed Khalfan Al Rumaithi President of the UAE FA and HE Sheikh Saoud Bin Abdulrahman Al Thani, Secretary General, Qatar Olympic Committee.
In addition to a total of six key-note speakers, the organizers have announced a series of sponsorship workshops involving industry experts from a variety of international and regional companies including Phil Anderton, CEO of Al Jazira, Cambell Jamieson, General Manager, Commercial, ICC; Carlo Nohra, CEO, UFL and Barbara Biggi, Marketing Director, F.C. Inter Milan.
The official delegate rate is 4,000 AED for two days. Delegates who register prior to November 14th will receive a 25% discount. Tickets for the Introduction to Sponsorship workshop, aimed at undergraduates and graduates, takes place on Tuesday 7th December and are 450 AED. Tickets can be bought from www.arabiansponsorship.com or Professional Sports Group’s offices in Two Four 54.
For more information, please visit www.arabiansponsorship.com or call Mel Croser on +971 (0) 506950816.
