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Region’s Elite Brands Win Sponsorship Awards |
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- ADCB, Etisalat, Etihad Airways and LG scoop wins at 2nd Arabian Sponsorship Awards - HH Sheikh Mohammed bin Hamad Al Thani wins award for Sponsorship Personality of 2010 - HH Sheikh Ahmed bin Saeed Al Maktoum wins The Lifetime Services to the Arabian Sponsorship Industry Awards 2010 The Arabian Sponsorship Award winners 2010 were announced today at the 2nd Arabian Sponsorship Forum at The Yas Hotel, Abu Dhabi. Winners included some of the region’s leading brands including ADCB, Etisalat, Etihad Airways and LG Electronics. The Awards are designed to recognize exceptional sponsorship activations which have taken place throughout the Arabian Gulf during the past 18 months. Entries were received from sponsors, rights holders and agencies from across the Gulf region. The Arabian Sponsorship Awards 2010 winners include: Business to Community ADCB Emirates Woman of the Year Awards Business to Consumer Etisalat International Telecoms Partner of FC Barcelona Under $250,000 USD LG Electronics Greenomics Business to Business Etisalat Telecoms Partner Abu Dhabi Golf Championship 2010 International Etihad Airways Manchester City Football Club “The Arabian Sponsorship Awards 2010 saw a number of high calibre entries from a range of industries across the region. The Judging Panel was extremely impressed with the standard of entries received and had a difficult task selecting the winners.” “The Arabian Sponsorship Forum is an important initiative for the region, and today’s Awards help acknowledge and celebrate those companies who effectively use sponsorship as part of their marketing strategy.” “It has been an honour to lead the judging panel for this year’s Awards and my congratulations go out to each of today’s winners.” All entries were judged by a panel of leading marketing and business professors from the Higher College of Technology, American University Sharjah, UAE University, Abu Dhabi University and the Canadian University Dubai. The second round of judging involved independent, international sports and entertainment sponsorship experts, chaired by Kevin Roberts, Editorial Director of SportBusiness. The Arabian Sponsorship Forum has committed to helping future business and marketing undergraduates in the UAE and across the region understand the role and benefits of sponsorship as an industry. All the entries to the Awards are now available to university professors to use as case studies. In collaboration with the Abu Dhabi Sports Council and their Sports Care Program, the ‘Arabian Sponsorship Forum’ was organized by Professional Sports Group. |
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