Four Communications, the full service communications consultancy, has launched itsFourum Social Media Release (SMR) platform in the Gulf, with an integrated Arabic language module.
Fourum is a news management service which allows organisations to engage with online journalists and communities using content optimised for search engines, blogs and online outlets, enriched with relevant links, images, video and audio. The releases are made easy to bookmark and share with online communities, groups and peers. The rich collateral collected in on one easy to use self service site means clients’ stories are more likely to be covered by online media.
International clients using Fourum include adventure tour operator Exodus,parentchannel.tv, Club Med, the UK’s 2011 Census, Newport City Council and many more. Four will now roll out the service to its Gulf clients, which include Etihad Airways, Abu Dhabi Finance, Omran, London Business School Dubai, Hydra Propertiesand The Hideaways Club.
Ray Eglington, Managing director – International of Four Communications, said: “The addition of Arabic capability to Fourum adds an important element to our social media offer here in the Gulf. It allows our clients to engage easily with all their online communities, whether on Twitter, Facebook, Digg or in the blogosphere, and enhance their online media coverage.
“Most importantly it is about delivering hard measurable results. A recent social media release for our international launch client, Exodus, for example, received hundreds of page views with an average time on site in excess of two and a half minutes which shows the strength of the rich content.”
Four Communications digital offer is continuously evolving to respond to a dynamic market, but Phil Ryan, Head of Digital, is keen to stress that new technology alone will not achieve business objectives without a clear social media strategy.
He said: “The low barriers to entry, the immediacy of this channel and the ‘of the moment’ element of digital and online marketing means there is a tendency for some companies to fail to understand what their digital activity will actually deliver. We frame all of our online work based on our own online analysis, having a strong call to action within the collateral we create and always ensuring we can demonstrate clear results and a return on investment.”
Other digital services from Four Communications include digital strategy, planning and building of websites and intranets, creating online marketing applications, electronic newsletters, interactive and viral campaigns, video and animation, blog and buzz monitoring, social media engagement and search engine optimisation.
The company also offers a suite of digital stakeholder communications management products, The Centre, allowing companies to control and manage information flows across complex campaigns.
Four Communications in January announced its acquisition of leading travel & tourism PR and representation agency, bgb, which will join the group’s public relations, public affairs, digital services, sponsorship, media and marketing practices under the umbrella of the Four Communications Group plc.
Companies interested in leveraging their brands online or scheduling a social media audit should contact Four Communications in Abu Dhabi by email or on phone number +971 2 447 2774.
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