Sultan Bin Ahmed Al Qasimi: Publication Highlights Economic, Social and Touristic Facets with Authentic Visuals
Sharjah Media Centre, the communications arm of the Government of Sharjah, today launched the second edition of “50 Must Know Facts About Sharjah” at Arabian Travel Market (ATM), the leading travel and tourism event in the region.
Sharjah Media Centre is marking its second consecutive participation at ATM, as part of its strategy to highlight Sharjah’s cultural heritage, its touristic and economic advancement, and its conducive investment climate.
The first edition of the book “50 Must Know Facts About Sharjah” was released in November 2011 during the 30th Sharjah International Book Fair. The publication includes key facts such as:
• His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, is the 18th ruler of the emirate from the Al Qasimi ruling family, which dates back to AD1600.
• Sharjah is the only emirate that shares its borders with the other six emirates of the UAE.
• The cost of industrial investment in Sharjah is 35 per cent lower than the rest of the UAE.
• The nine nature reserves in Sharjah are home to the rarest wildlife and marine species.
• Sharjah is at the forefront of global health initiatives becoming the first emirate in the UAE to join the World Health Organisation’s Healthy Cities Programme in 2012.
• The UAE’s first school, library and municipality were set up in Sharjah. It was also the first emirate to provide education for women in 1942.
• Sharjah was the first to establish an airport in the Gulf region.
• Sharjah is at the forefront of contributing to enhancing the economic, industrial and touristic landscape of the region and the UAE with key initiatives such as the first Government Communication Forum that was launched by Sharjah Media Centre earlier this year.
His Excellency Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Corporation and Chairman of Sharjah Media Centre, said: “The book provides valuable information on Sharjah in both Arabic and English. Sporting an attractive and easy-to-read format, it substantiates each fact with a photograph especially shot by international lensman Simon Newton for this initiative. It also sheds light on some unknown but interesting historical, cultural, and tourism-related information about Sharjah in a bid to reiterate its position as a leading emirate in a number of diverse areas.”
He added: “I would like to highlight that the book is a collaborative effort from the entire team at Sharjah Media Centre. It involved in-depth research for sourcing and authenticating the historic and scientific facts to ensure accuracy. I also thank the organisations in Sharjah for their contribution and cooperation in compiling the book.”
Running from 30 April - 3 May at Dubai International Convention and Exhibition Centre, ATM 2012 has brought together key market players from six continents and features four days of intensive meetings, seminars, press conferences and professional networking opportunities.
Sharjah Media Centre is leveraging its participation at ATM 2012 to articulate clear information on Sharjah and ensure the emirate’s perspective is accurately communicated to the global community. Its presence also supports the efforts of Sharjah Commerce and Tourism Development Authority and other government entities to promote Sharjah.
Sharjah Media Centre has actively participated in leading international events including Berlin’s ITB (Internationale Tourismus Börse) annual travel trade show. During the event, the centre held a gathering for German media members and communicated to them the centre’s role as the official conduit through which Sharjah addresses the world.
Sharjah Media Centre has also marked an emphatic presence at the world-renowned WTM (World Travel Market) in London, connecting with premier media institutions in London and showcasing Sharjah to a global audience through initiatives such as sponsoring the London Travel Guide.
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