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DEWA launches Al Saada Park at Dubai Ladies Cub in cooperation with Dubai Women Establishment

In presence of HE Ohood Al Roumi, Minister of Happiness, HE Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority (DEWA), and HE Mona Al Marri, Chairperson of the Board and Managing Director of Dubai Women Establishment, Al Saada (Arabic for happiness) Park opened today at Dubai Ladies Club. The Park is the first smart platform of its kind in the MENA region that promotes exercise, entertainment, and sustainability.

Al Saada is unique in its ability to transform kinetic energy generated by exercise into electricity, using innovative devices. Al Saada supports DEWA’s vision to become a sustainable innovative world-class utility. The Park also supports Dubai Women Establishment’s goal of providing special services that complement Dubai’s ongoing development and support its transformation through the adoption of smart solutions in different fields that will turn Dubai into the smartest city in the world. The park provides a range of exercise equipment that generates clean energy, highlighting DEWA’s role in achieving Dubai’s healthcare objectives to provide a healthy environment for everyone. The Park provides an innovative experience to enhance the culture of sustainability, and deliver DEWA’s major messages. 

It provides a direct and an interactive experience through which the user can transform kinetic energy - generated by exercise - into electricity, using innovative devices, and become familiar with DEWA’s major work values and principles, while enhancing the individual’s contribution to rational consumption, through entertainment, in a healthy and educational manner. 

HE Ohood Al Roumi, Minister of Happiness, speaking at the launch, emphasised during her participation in the launch that Al Saada Park is an innovative initiative that reflects a clear vision for advancing the role of women and working to achieve their happiness through an activity which combines social, physical, entertainment and educational elements so they can play active roles in achieving the happiness of the community. 

She hailed the cooperative efforts between DEWA and Dubai Women Establishment to launch Al Saada Park, highlighting the importance of joining national efforts to introduce initiatives, programmes and projects that positively affect women’s lives and those of community members in general in order to achieve their comfort; and expressed appreciation for the role played by Dubai Electricity and Water Authority, led by HE Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority (DEWA), in launching and sponsoring initiatives and projects aimed at different segments of society and promote happiness and positive values.

 HE Al Roumi also commended the efforts of HE Mona Ghanem Al Marri, Chairperson of the Board and Managing Director of Dubai Women Establishment and Dubai Ladies Club towards happiness of women who play a central role in the happiness of their communities, and to enable and create a model environment to stimulate their energies for participation in a positive spirit in nation building.

 HE Al Roumi also urged women to participate in and benefit from available activities at Al Saada Park, pointing out that modern scientific studies confirm that exercising regularly increases happiness and raises spirits, improves the mood and motivates positive and happy ideas, bringing smiles to people’s faces.

 Furthermore, HE Al Roumi emphasized the importance of raising community awareness on practices that achieve sustainability, as it supports continuity and the happiness of the community, in line with the goals of the National Happiness and Positivity Programme which focuses on encouraging initiatives that make happiness and positivity a social culture and lifestyle. 
“Moulding a happy and healthy individual who has a deep awareness of her role and capabilities and a positive outlook is the utmost goal of the work of the UAE Government,” said HE Al Roumi. She urged all government and private entities to launch similar initiatives and encouraged teams to suggest innovative projects applicable to this field.
HE Saeed Hareb, Secretary General of Dubai Sports Council, Shamsa Saleh, CEO of Dubai Women Establishment, Khawla Al Mehairi, Vice President of Marketing and Corporate Communications at DEWA, and Lamia Abdulaziz Khan, Director of Dubai Ladies Club, DEWA staff, and members and employees of Dubai Ladies Club, attended the opening.

The move also underlines the corporate social responsibility (CSR) of both DEWA and DWE, who support the social development of the Emirate. The application of the experience to other locations enables all members of society to make use of the platform, including those with special needs and children from the age of six onward. The park makes use of sustainable material, and features a rubber floor.

There are three main zones that make up the park: the Energy Zone, the Educational Zone, and the Fun Zone. The Energy Zone has fitness equipment that transforms workouts into watts, powering the park, as well as charging smartphones and tablets or other similar devices. The energy zone features equipment such as cycling machines, cross-trainers, and an energy display unit that shows how much electricity has been generated. The Education Zone features a number of programmes in regard to conservation and the environment, with DEWA’s lovable electricity- and water-based mascots, Noor and Hayat. The Education Zone is equipped with screens to display videos and information about conservation, an energy table to charge devices while you are cycling, and a story ball that plays stories or music when you spin it. 
The Fun Zone is a play area with a climbing and activity frame, which also generates electricity from the movement of children playing on it. The Education Zone also features games and music stands to liven-up the outdoor atmosphere.

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