Dragon Mart, which is taking part in the Dubai Shopping Festival for the first time, bagged a 40 per cent jump in visitors last weekend – higher than the 25 per cent increase predicted.
Dragon Mart usually welcomes around 80,000 people daily, but the combination of DSF promotions and the recent opening of the 1.1 million sq ft Dragon Mart 2 has boosted visitor figures by more than 30,000 a day, said Nakheel.
The news comes as Nakheel’s DSF AED1.1 million new car giveaway steps up a gear, with the first two winners drawn today. Four Jeep Wranglers are up for grabs at Dragon Mart and four Mercedes Benzes at Ibn Battuta Mall during the month-long event.
Omar Khoory, Director of Nakheel Retail, said: “The Dragon Mart visitor figures are even higher than the 25 per cent increase we were expecting last weekend, and highlight the success of our DSF participation even at this early stage in the event.”
The two-storey, 500-outlet Dragon Mart 2 complex has a brought an extra 4,500 parking spaces, a 12-screen Novo Cinema complex, a food court and a separate dining terrace offering a range of indoor and outdoor options to the retail hub.
Customers who spend AED200 at Dragon Mart in January can enter the Jeep Wrangler draw, while shoppers at Ibn Battuta Mall could win a new Mercedes Benz when they spend AED250. A new car will be won at both malls each week during DSF.
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