Middle East Perspective Of Sustainable Development
Business Council for Sustainable Development UAE highlights key elements of the vision that aims to build a sustainable world by 2050
The Business Council for Sustainable Development UAE (BCSD-UAE), the local arm of the World Business Council for Sustainable Development (WBCSD), which operates under the umbrella of the Sharjah Chamber of Commerce and Industry (SCCI), today (Wednesday, June 24, 2009) organised an interactive workshop titled “Vision 2050: The Middle Eastern Perspective” at the Chamber’s headquarters in Sharjah. The workshop was held under the auspices of the SCCI with the support of WBCSD and PricewaterhouseCoopers.
The workshop was attended by SCCI Director General Hussein Mohammed Al Mahmoudi, SCCI Assistant Directors, Abdul Baset Al Janahi, CEO, Mohammed Bin Rashid Establishment for Young Business Leaders, Dr. Nada Mourtada-Sabbah, Vice Chancellor for Development and Alumni Affairs, American University of Sharjah, government experts, and representatives from the private and public sectors.
This highly-focused workshop – conducted by Hazem Jalal from PricewaterhouseCoopers - is being organised at a time when the world is increasingly facing new challenges of the 21st century, such as the global financial crisis, the high rate of poverty, food crisis, global warming and pollution, among others. The workshop highlighted various aspects of Vision 2050, which represents an international program under the patronage of 29 global companies that are members of the World Business Council for Sustainable Development.
Vision 2050 was initiated by the WBCSD’s Executive Committee to respond to the need to provide a “tool” for thought leadership, the aim of Vision 2050 is to outline a business view of the role of business in making the world sustainable. Visions 2050 focuses on an integrated strategy that includes economic, environmental, social and organisational perspectives to promote human development; create new market opportunities; focus on renewable and alternative energy; restructure production and consumption patterns; foster technological innovation; and promote innovation and excellence.
The BCSD-UAE was established in line with SCCI initiatives to promote sustainable development in Sharjah through the adoption of the best economic, environmental and social practices.