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SCTDA Releases International Promotional Tour Itinerary For 2010

The Sharjah Commerce and Tourism Development Authority (SCTDA) has released its international promotional tour itinerary for the year 2010. The Authority’s calendar is particularly full this year, with no less than 23 international exhibitions and road shows on the agenda for the New Year.

The SCTDA’s participation in numerous travel exhibitions worldwide has proven to be a highly effective means of promoting Sharjah’s unique attractions on a global scale, resulting in an ever-increasing number of new visitors to the emirate each year.

Speaking of the Authority’s plans for the year ahead, Director General, Mohammed A. Al Noman said, "We have enjoyed tremendous success through participation in various exhibitions and travel markets around the world in the past, and we anticipate that our activities in 2010 will add to the rush of new tourists to our shores once again." "We have a particularly busy year ahead of us in terms of our promotion plans, which include several of the world’s biggest tourism exhibitions, which is always very exciting. I have no doubt whatsoever that 2010 is going to be a big year for us and we are ready and dedicated to meeting its various challenges head on," he added.

The SCTDA’s rigorous itinerary includes the world’s 3 largest annual travel exhibitions, namely the renowned ITB Berlin in March, ATM in Dubai in May and London’s WTM in November. In addition to these mammoth events, the SCTDA will also be present at MITT Moscow, TUR Gothenburg, GIBTM Abu Dhabi, the BITE Exhibition in Beijing, the Leisure Exhibition in Moscow, ITB Asia and EIBTM in Barcelona, as well as presenting a number of road shows across the GCC, CIS and Eastern European regions.

The SCTDA’s promotion strategy is multi-pronged, ensuring that all aspects of Sharjah’s facilities, capacities and capabilities are covered and that all of the different types of tourist markets are targeted in the appropriate manner. The EIBTM and GIBTM exhibitions, for example, are aimed directly at the MICE market, while ITB Asia and BITE are geared toward the Asian market and the road shows toward the GCC, Commonwealth of Independent States (CIS) and East European markets.

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