Dubai Electricity and Water Authority (DEWA) plays a major role in promoting a culture of rational consumption in Dubai, and takes priority in organising community campaigns to make a positive change in how we use electricity and water. By the end of 2015, DEWA had launched 69 awareness campaigns, and organised over 2,300 visits to industrial, educational, commercial, and industrial organisations to reduce demand for electricity and water.
This protects natural resources, enhances sustainability, and ensures a clean and healthy environment for us, and for generations to come.
DEWA is conducting these awareness campaigns to achieve its development objectives and strategic plans to enhance environmental sustainability in Dubai. This supports the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to achieve the sustainable, and comprehensive development of the Emirate.
DEWA’s awareness campaigns also support the Dubai Plan 2021 to transform Dubai into a smart, integrated, and connected city that uses its resources sustainably, and is capable of providing clean, healthy and sustainable environmental elements, adhering to the Dubai Clean Energy Strategy to produce 75% of its energy from clean sources by 2050.
‘Change begins with us’ campaign
DEWA has launched its ‘Change begins with us’ campaign. The annual campaign supports DEWA’s initiatives to raise the environmental awareness of Dubai’s residents and encourage them to adopt sustainable ways of living by using electricity and water to conserve natural resources, protect the environment, and reduce the Emirate’s carbon footprint.
The campaign urges everyone to limit the use of appliances that use a lot of electricity, such as irons, washing machines and dryer, dishwashers, water heaters, and electric ovens during peak-load hours from 12-6pm. DEWA encourages the public to use them in the mornings or evenings whenever possible, to reduce pressure on the electricity network.
DEWA promoted the peak-load campaign at different government departments, shopping malls, and mosques to inform the public about the importance of reducing energy use during peak-load hours. Reducing electricity use during peak-load hours contributes to improving the efficiency and reliability of the transmission and distribution networks and helps reduce the amount of fuel needed to produce energy.
This supports DEWA’s efforts to reduce the Emirate’s footprint and enhance the happiness and well-being of residents and provides an ideal and healthy environment to live in. The campaign has achieved remarkable success and was well-received by the Emirate’s residents. A survey conducted by DEWA last year stated that 94% of participants liked the campaign, and 93% said they were ready and willing to implement it in their homes and workplaces.
‘Every Drop Matters’ campaign
DEWA launched an awareness campaign under the theme ‘Every Drop Matters,’ to raise awareness among Dubai’s residents about the need to rationalise water use. This is done by adopting environmentally-friendly practices and behaviour to reduce wasting water and ensure its sustainability, for generations to come.
Compared to the industrial and commercial sectors, in 2015 water consumption was highest in the residential sector with 59% of total water use. Commercial customers used 28%, non-commercial buildings used 10%, while industrial customers used 3%.
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