Radio Mirchi Voted ’Best Radio Station’

Abu Dhabi Media’s Newest Station Wins at the 5th Annual Masala! Awards

Radio Mirchi, Abu Dhabi Media’s leading radio station catering to the South Asian audience, beat off tough competition this week to take home the title of ‘Best Radio Station’ at the 2012 Masala! Awards, announced at a star-studded event at the Madinat Jumeirah in Dubai.

Just ten months after the station’s arrival on the UAE radio scene, Radio Mirchi was voted by its listeners as the ‘Best Radio Station’ in the Popular Choice category of the awards, an accolade that reflects the loyal audience the station has built up in the short period since its launch.

“The Masala! Awards are regarded as one of the most awaited and respected social events for the South Asian community in the UAE, therefore, to receive this kind of recognition just months after launch is a marvelous achievement for Radio Mirchi,” commented Abdul Rahman Awadh Al Harthi, Executive Director of the Abu Dhabi Radio Network.

“Abu Dhabi Radio Network continuously strives to serve the needs of all communities in the UAE, and Radio Mirchi has allowed us to connect with and cater to an important new audience for the company. The station is a valuable addition to the Abu Dhabi Radio Network stable of brands, complementing our suite of English and Arabic stations. The fact that Radio Mirchi was voted by the South Asian community to receive this prestigious award confirms and reinforces the strength of the Abu Dhabi Media and Entertainment Network (India) Limited partnership, a winning mix which we believe will achieve many milestones going forward,” added Al Harthi.

Renowned for bringing an authentic taste of ‘Desi’ radio to the UAE with its dynamic line-up of shows, Radio Mirchi’s unique mix of international and community news, the hottest music and unrivalled access to Bollywood, broadcast in a mixture of Hindi and English, has proved to be a huge hit with the Emirates’ South Asian listeners.

Sandeep Sud, Head of the Radio Mirchi Station in the UAE, commented on the station’s success: "To receive this kind of acknowledgement in less than 10 months of being on air is only an affirmation of the team’s constant efforts to offer the best entertainment to our listeners. Needless to say all of us are overjoyed and this has further strengthened our resolve to be the most preferred Radio Station. We are certainly prepared for more exciting times ahead."

Radio Mirchi is India’s largest FM brand. Abu Dhabi Media partnered with Entertainment Network (India) Limited, a subsidiary of The Times of India Group, to launch Radio Mirchi in the UAE in February this year. The business partnership represents Abu Dhabi Media’s first extension into the south Asian broadcasting sector and the first ever international association for Entertainment Network (India) Ltd. and the Radio Mirchi brand.

Radio Mirchi is the first radio station of its kind in the Emirates to offer nationwide coverage, with three exclusive frequencies- 97.3FM Abu Dhabi, 88.8FM Dubai & northern emirates, and 95.6FM Al Ain- catering to the country’s extensive south Asian expat population.

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